"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in a bit greater than twenty-five years, to spawn such a lot of profitable ventures. From the airline enterprise (Virgin Atlantic Airways), to tune (Virgin documents and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and approximately 100 others, starting from monetary providers to bridal put on, Branson has a tune list moment to none.
Losing My Virginity is the weird, often outrageous autobiography of 1 of the nice enterprise geniuses of our time. whilst Richard Branson began his first company, he and his acquaintances made up our minds that "since we are whole virgins at company, let's name it simply that: Virgin." on the grounds that then, Branson has written his personal "rules" for achievement, making a crew of businesses with an international presence, yet no principal headquarters, no administration hierarchy, and minimum bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are stable examples--were began within the face of entrenched festival. The specialists acknowledged, "Don't do it." yet Branson came across golden possibilities in markets during which shoppers were ripped off or underserved, the place confusion reigns, and the contest is complacent.
And during this stressed-out, overworked age, Richard Branson offers us a brand new version: a dynamic, hardworking, winning entrepreneur who lives existence to the fullest. kinfolk, pals, enjoyable, and experience are both very important as enterprise in Branson's lifestyles. wasting My Virginity is a portrait of a efficient, sane, balanced existence, jam-packed with wealthy and colourful stories:
Crash-landing his hot-air balloon within the Algerian desolate tract, but final decided to have one other pass at being the 1st to circle the globe
Signing the intercourse Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting again whilst British airlines took on Virgin Atlantic and effectively suing this pillar of the British company establishment
Swimming miles to defense in the course of a violent typhoon off the coast of Mexico
Selling Virgin documents to save lots of Virgin Atlantic
Staging a rescue flight into Baghdad ahead of the beginning of the Gulf battle . . .
And even more. wasting My Virginity is the final word story of non-public and enterprise survival from a guy who combines the company prowess of invoice Gates and the promotional instincts of P. T. Barnum.
Also to be had within the united kingdom from Virgin Publishing, and in Canada from normal Publishing,
From the Hardcover edition.